Visionary Family Ministries exists to help families around the world follow Jesus. Founded in 2011 by Rob Rienow and Amy Rienow, the ministry was born out of their personal journey as young parents. Although they began their marriage with a shared love for God, they lacked a clear biblical vision for their family. Over time, God opened their eyes to their most important calling—to impress the hearts of their children with a love for Him.
Their passion for family discipleship grew as they saw an alarming trend: many young people who were active in church were walking away from their faith as adults. In response, Rob and Amy shifted their focus from ministry outside their home to first shepherding the hearts of their own children, guided by The Bible (Deuteronomy 6:5–6). They realized that strong families are essential to building a strong church, and that spiritual revival begins at home.
Today, Visionary Family Ministries equips parents and church leaders through live conferences, books, video Bible studies, and free online resources. Each year, they lead more than 50 events across the United States and internationally, with outreach in places like Singapore, France, and Ukraine. Their resources encourage parents to become loving spiritual leaders and help churches build a culture that supports families.
Through this work, Visionary Family Ministries is seeing God move powerfully—turning the hearts of parents to their children and the hearts of children back to their parents. Families are being transformed, homes are becoming beacons of light, and the faith of future generations is being strengthened—one household at a time.
